Post with Purpose Workshop: A Nonprofit’s Guide to Media Strategy
March 17, 2026, Mercer County Community College Conference Center
In this workshop, nonprofit leaders learned how to supercharge their media strategy for the modern age. By mastering the fundamentals of audience understanding and relationship-building, attendees discovered how to leverage powerful (and often free!) tools to work smarter, not harder. Participants explored how to craft "sticky" content that resonates emotionally, transforming a single message into a week's worth of engaging posts. Through practical playsheets and real-world case studies, attendees left with a repeatable system for planning content, promoting major initiatives, and tracking metrics that truly matter—like clicks, conversions, and community growth.