Workshop: Leveraging Media to Broaden Your Audience for Nonprofit Leaders
In this workshop, nonprofit leaders learned how to leverage media to broaden their audience and increase engagement by understanding their audience, cleaning up their public-facing messaging, and building relationships with key media outlets. By using accessible tools like web analytics and social insights, organizations can tailor their strategies to the right platforms and messages. Key to success is creating "sticky" content that resonates emotionally and is easy to remember, as well as staying consistent with outreach. Participants also explored creative ways to insert their organizations into media cycles, like op-eds and event listings, and tracked success through metrics like media mentions, social media engagement, and fundraising impact.